ENHANCING YOUR QUALITY OF LIFE

We are a leading figure in the European direct selling sector. Our premium ‘Made in Germany’ cosmetic and wellness solutions are trusted by millions of consumers and thousands of partners worldwide, who also benefit from our unique business opportunity.

Business Model

As a leader in social commerce across Europe, our company develops exceptional beauty and wellness products certified Made in Germany. Our innovative business model inspires a vast international network of independent distributors and clients.

Products

Driven by our promise, ‘More Quality for your life’, we support the daily wellbeing of our users and partners through advanced cosmetic formulas and high-quality nutritional supplements. The vast majority of our products are manufactured at our primary site in Ahlen, Westphalia.

Key Milestones

For over 4 decades, LR has been driven by a steadfast commitment to providing MORE: greater balance, personal fulfilment, independence, and future opportunities. Our cutting-edge ‘Made in Germany’ health and beauty products combine the latest scientific breakthroughs with high-purity natural active ingredients.

Quality & Safety

Quality standards are at the heart of everything we do. Our ‘More Quality for your life’ commitment represents a constant promise of reliability and performance for both our clients and partners.

This consistent excellence is ensured by rigorous management, control, and quality audit protocols at every stage of the manufacturing process.

Production

The “Made in Germany” label represents the international standard of excellence applied to all our product ranges. A significant proportion of our items is manufactured at our headquarters in Ahlen, Westphalia. This strategic decision supports the environment by shortening our supply chain and lowering our carbon footprint, while ensuring we use eco-responsible production methods.

Compliance

Every subsidiary and entity linked to LR Global Holding GmbH strictly adheres to our internal Code of Conduct. This ethical charter governs our practices regarding fair trade, equal opportunity, managerial integrity, employee well-being, and environmental responsibility.

The future of network marketing

The future of network marketing

Ahlen, 28 October 2026 – Launching new digital sales channels is one thing; implementing them successfully is quite another.

Porsche is now featured at the Senger/LR Experience Center

Porsche is now featured at the Senger/LR Experience Center

Ahlen, 7 October 2026 – LR Health & Beauty continues to evolve its automotive concept for its independent business partners, a project running for over 30 years: LR business partners can now experience Porsche at the Senger/LR Experience Center in Ahlen.

LR Health & Beauty focuses on longevity: the Mega Patches expand the Health & Beauty range

LR Health & Beauty focuses on longevity: the Mega Patches expand the Health & Beauty range

Ahlen, 29 September 2026 – For LR Health & Beauty, a European leader in social commerce specialising in premium cosmetics and dietary supplements, longevity is far more than a passing market trend: LR is strategically expanding into one of the most vibrant sectors of the global health and beauty market, providing a significant strategic boost to the company’s future growth.

LR and Dr Juchheim enter into a strategic partnership

LR and Dr Juchheim enter into a strategic partnership

Ahlen / Munich, 14 September 2026 – LR Health & Beauty and Dr Juchheim are combining their expertise through a long-term strategic partnership.

LR appoints Martin Lipp as Chief Financial Officer

LR appoints Martin Lipp as Chief Financial Officer

Ahlen, 7 September 2026 – LR Health & Beauty GmbH is strengthening its executive leadership team.

LR invests over 2 million euros in quality and growth

LR invests over 2 million euros in quality and growth

Ahlen, 9 July 2026 – Global demand for innovative health products continues to rise, alongside increasing requirements for quality, supply chain reliability, and production capacity.

Opening new horizons for children: The LR Global Kids Fund reviews a landmark year in 2025

Opening new horizons for children: The LR Global Kids Fund reviews a landmark year in 2025

Ahlen, 29 June 2026 – The LR Global Kids Fund e.V. (LRGKF) association presents a positive year-end review for 2025.

LR Health & Beauty SE successfully completes financial rebalancing – Establishing a solid foundation for growth and long-term partnerships

LR Health & Beauty SE successfully completes financial rebalancing – Establishing a solid foundation for growth and long-term partnerships

Ahlen, 25 June 2026 – LR Health & Beauty SE, a European social commerce leader specialising in premium beauty products and supplements, has successfully completed its financial restructuring, laying the groundwork for stable, future-oriented development.

Leadership change at the LR Global Kids Fund

Leadership change at the LR Global Kids Fund

Ahlen, 1 June 2026 – The LR Global Kids Fund e.V. (LRGKF) association is restructuring its board of directors: Henning Thiesing will step down from his role as vice-president on 1 June 2026, by his own initiative.

Faster responses for business partners: LR introduces a digital assistant to its customer service

Faster responses for business partners: LR introduces a digital assistant to its customer service

Ahlen, 27 May 2026 – In the world of direct selling, speed and reliability are paramount. LR Health & Beauty is meeting this need by launching LR Vera 2.0, a digital assistant designed to provide targeted support to customer service and significantly streamline cooperation with business partners.

LR Health & Beauty and Senger open an exclusive experience centre in Ahlen

LR Health & Beauty and Senger open an exclusive experience centre in Ahlen

Ahlen, 6 May 2026 – During the official opening of the new Senger LR experience centre

LR Health & Beauty releases its 2025 sustainability report

LR Health & Beauty releases its 2025 sustainability report

Ahlen, 6 May 2026 – LR Health & Beauty SE continues to advance its sustainable corporate strategy, detailing measurable progress in its latest 2025 sustainability report. Through this, the widely popular European social commerce company reaffirms its commitment to balancing environmental responsibility, economic success, and social engagement.

« Made in Germany »: A competitive edge. LR relies on German quality

« Made in Germany »: A competitive edge. LR relies on German quality

Ahlen, 30 April 2026 – While many companies move their production abroad to cut costs, LR Health & Beauty has chosen a different path: the company is fully committed to Germany as its production hub. It views ‘Made in Germany’ as a strategic competitive edge, widely recognised globally as a hallmark of superior quality.

LR Health & Beauty welcomes students

LR Health & Beauty welcomes students

Ahlen, 27 April 2026 – On 23 April 2026, eight students – four girls and four boys between the ages of 12 and 16 – enjoyed an exciting behind-the-scenes look at daily life at LR. “Our goal is to spark interest among young people in LR and the wide variety of career paths we offer.”

Senger and LR invest in the future – A new Senger/LR experience centre planned

Senger and LR invest in the future – A new Senger/LR experience centre planned

Ahlen, 23 April 2026 – LR Health & Beauty and Senger have enjoyed a successful partnership for decades. This unique automotive concept provides LR business partners with enhanced mobility, superior visibility, and greater independence, ultimately improving their quality of life. Today, both companies are announcing a new milestone in their cooperation and a deeper investment in the future. To this end, they are jointly planning the launch of a new “Senger/LR Experience Center” in Ahlen – a major step forward in providing LR partners with even better service related to the LR car.

LR launches a new generation of products in the "Beauty-Food" segment

LR launches a new generation of products in the “Beauty-Food” segment

Ahlen, 20 April 2026 – A healthy, natural appearance is often seen as the ultimate beauty ideal. Achieving this depends on a balanced diet and a sufficient intake of essential nutrients. However, the body cannot always produce or absorb every vital nutrient in adequate quantities on its own. This is where LR Health & Beauty steps in with the LR 5in1 beauty elixir and the LR 5in1 shot for men. The formulation and design of these 2 products have now been refined. Through this optimisation, the Ahlen-based manufacturer of cosmetics and dietary supplements is launching a new generation of “beauty foods,” setting new standards for modern nutritional intake for its clients and business partners.

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